Fashion’s Philanthropy: How Brands Set-up Foundations to Give Back
Corporate social responsibility has an undeniable effect on how companies engage with the world and shape brand perceptions. In the fashion industry, the consumer and the media are increasingly taking note of philanthropic efforts.
But how does a for-profit fashion company give back to their global community? Often, brands create separate non-profit entities to support their causes; examples include the Ralph Lauren Foundation, Burberry Foundation, and the Urban Zen Foundation by Donna Karan.