Arent Fox's Jim Davis Published in Landslide Magazine
Fighting Back: A 10-Point Plan to Protect Your Brands from Counterfeiters"
Arent Fox partner Jim Davis has been published in the July/August 2010 edition of Landslide magazine, a bimonthly publication of the ABA Section on Intellectual Property Law.
Jim’s article, "Fighting Back: A 10-Point Plan to Protect Your Brands from Counterfeiters," provides a short summary of key actions that every trademark owner should consider as part of a comprehensive brand protection strategy. The article makes a particular point of warning trademark owners of the risks associated with paring back their enforcement efforts too far during these difficult economic times.
"Counterfeits are all around us. Pirated goods that once were hawked from the backs of vans and in dark alleys are now showing up on supermarket shelves, in our medicine cabinets, in baby formula, and in commercial aircraft. Many of today’s counterfeiters are well-funded and associated with organized crime and terrorists," writes Jim. "Following are 10 general strategies for combating counterfeiters. The vast majority of companies do not have the need, resources, or commitment to adopt and carry out all 10. But don’t let perfection be the enemy of progress; adopting just one or two strategies is far better than taking no action."
The full article can be read by clicking here.