Arent Fox Counsels Inova Health System in Strategic Naming Rights and Sponsorship Transaction with the Washington Redskins
Washington, DC — Arent Fox LLP recently served as counsel to Inova Health System advising them on a multi-year naming rights and sponsorship transaction with the National Football League’s Washington Redskins in connection with their training facility and headquarters in Ashburn, Virginia, which is currently known as Redskins Park and will be renamed the “Inova Sports Performance Center at Redskins Park.”
Leading sports attorney Richard L. Brand, who also heads Arent Fox’s Sports practice group and is the managing partner of the San Francisco office represented Inova in this transaction. Arent Fox partner Kimberly A. Wachen advised Inova on real estate related matters.
Arent Fox and Richard Brand have a long history of working on major naming rights and sponsorship transactions. Within the past 12 months, Mr. Brand served as counsel to Mercedes-Benz in a naming rights and sponsorship transaction with the National Football League's Atlanta Falcons and Major League Soccer's Atlanta United FC for Atlanta's new iconic stadium that is slated to open in 2017—the largest marketing deal in Mercedes-Benz history. He also served as counsel to Golden 1 Credit Union in the historic naming rights partnership agreement with the National Basketball Association’s Sacramento Kings, among numerous other sports transactions.
Mr. Brand has been recognized as a leading sports attorney by Chambers USA, Legal 500 and US News & World Report. He is frequently featured on the Yes Network’s Forbes SportsMoney talk show, and he has also appeared on CNN, Fox Sports, and other national television and radio broadcasts. Mr. Brand focuses on naming rights, media rights, acquisitions of professional sports franchises, sponsorships, arena/stadium licenses, executive contracts, concession agreements, suite and club seat licenses, and financings for teams and facilities. He also represents numerous professional teams in all facets of their operations.
From coast to coast, Arent Fox boasts one of the most experienced and diverse sports law practices in the country, with clients spanning individuals and team sports in major league, minor league and amateur sports. The group regularly advises companies and organizations in football, baseball, basketball, tennis, cycling, hockey, soccer, wrestling, collegiate and high school sports and the Olympics on a wide array of issues, including those involving acquisitions and sales of teams, property and event companies, financings, media and technology agreements, intellectual property matters, and naming rights and other sponsorship transactions.