Webinar: Text for Success- New Rules for Engaging Your Audience Amid Regulatory Changes
Arent Fox Communications, Technology & Mobile partner Michael Hazzard and attorney Adam Bowser will be featured speakers for a webinar examining the intersection of HIPAA (Health Insurance Portability and Accountability Act) and the TCPA (Telephone Consumer Protection Act). Partnering with mPulse Mobile, they will discuss how the most recent developments surrounding the TCPA affect engaging healthcare consumers through mobile channels, as well as best practices in this dynamic field.
This webinar is designed for hospitals, health plans, other healthcare organizations, and anyone who uses or wants to use a mobile platform to engage healthcare customers.
Topics will include:
- What is and is not permissible under the TCPA
- How to ensure HIPAA compliance related to text messaging
- The value of an assumed opt-in approach
- How to build and maintain a strong user database through text message communication
Nationally-known authorities on data protection and privacy issues associated with cloud communications, Software as a Service, and mobile applications, Michael and Adam have substantial experience counseling healthcare providers and their business associates on utilizing new and emerging technologies in compliance with the TCPA and the HIPAA.